Frequently Asked Questions

What does an Uptrends subscription cost?

We've got a tier for every investor. Get Uptrends with one of our three subscriptions:

  • Limited subscription:¬†Free
  • Essentials subscription:¬†$14.99/month
  • Pro subscription:¬†$49.99/month

Never miss market-moving news again with Uptrends, start your free trial of Essentials or Pro

I forgot to cancel my subscription and was charged

All Uptrends subscriptions are subject to a 30-day 100% full money-back guarantee. After your first 30 days all payments are non-refundable per the Terms of Use agreed upon to activate your subscription. If you'd like to make changes to your subscription (including upgrading, downgrading, or cancelling), you can do so from your subscription page (Settings > Subscription). If you need help, or think you've been charged in error, we'd be happy to assist you at

What is news sentiment and how is it measured?

Stock market news sentiment generally refers to the overall tone or mood of online chatter about an individual stock, topics pertaining to stocks, of the market as a whole. By our definition, online chatter includes news stories, social media posts, and blog articles, and any other written medium (eventually it may also include audio- or video-based mediums as well). The term sentiment broadly refers to any measurable indicators of mood, tone, or attitude being expressed about a given subject. This sentiment can (and often does) have an impact on the attitudes and behaviors of investors. For example: if the majority of news stories about a stock have a positive sentiment, it could help to boost investor confidence and encourage buying activity. On the other hand, if the majority of news stories have a negative sentiment, it could lead to decreased investor confidence and selling activity.

For a more complete overview on stock market news sentiment, refer to this blog post.

Measuring news sentiment: The Uptrends sentiment metric is a weighted average of the sentiment expressed across all relevant sentences about a given stock, entity, or topic or a given period of time. For each sentence (snippet), sentiment compilation of indicators that each measure some aspect of a given text snippet’s tone and quality. They are: mood, tense, relevance, and credibility. The composite sentiment score weighs each of these metrics in terms of their absolute value at a given moment in time, their divergence from their historical average, and their rate of change over time; measured on a sentence-by-sentence basis. The composite sentiment score is normalized on a scale from -100 to +100, where -100 represents maximum pessimistic (bearish) sentiment, and +100 represents maximum optimistic (bullish) sentiment.

For more information about how Uptrends sentiment is calculated, refer to this other blog post.

Which stocks does Uptrends send alerts for?

Uptrends currently monitors and sends news alerts for roughly ~5,000 publicly traded stocks in the US. We are constantly expanding the number of stocks that you're able to set alerts for, so if your not able to find a particular stock you care about receiving alerts for, send us a message and we will work on adding it.

Whether or not Uptrends is able to monitor a given stock is affected by a few components:

  • Coverage:¬†Uptrends monitors thousands of global, accredited news source in real-time, but not ALL¬†of them (yet). If a given stock is not covered within the set of sources we monitor, then there's a chance you won't be able to set an alert.
  • News volume:¬†Even if a stock is covered by the news sources we monitor, if it doesn't have any news, then there won't be any alerts. This is most common for smaller stocks that do not receive much news activity.
  • News relevance:¬†Uptrends filters a considerable percentage of news coverage based on its relevance to the stock market (~55%). Which means even if a given stock has news coverage on the sources we monitor, if the content is not somewhat related to the company's stock performance (ex:¬†an article mentioning Apple about "How to jailbreak your iPhone") it may be filtered out.
  • Price data: In order to track stocks,¬†Uptrends also needs to be able to monitor their price data; which means if we're not able to access its price information from our data broker you may not be able to set an alert. This is rarely the case, but may occur if a stock has been delisted, or if a stock has only recently started publicly trading. This may also be subject to outages or delays from our price data broker.
  • Location: most frequently asked:¬†Uptrends only monitors news for stocks traded on US exchanges -- stocks from other exchanges are not currently covered (ie. India, Europe, etc.).¬†We are in the process of expanding coverage to include more international exchanges throughout the world, so if you're interested in receiving alerts for non-US stocks please let us know by emailing us at

Which types of news events do I get alerts for?

The variety and frequency of alerts you receive is based on your subscription tier. Subscription details can be viewed in our pricing section here

Limited tier: with a Limited (free) subscription, you get access to trending stocks, topics, and alert feeds on the Uptrends website. You also receive a weekly summary email of market-moving alerts. Every Limited-tier user receives 10 free alerts to start their trial, after which you must upgrade to continue receiving alerts

Essentials tier: with an Essentials subscription, you'll receive real-time price change and news surge alerts, along with the following types of events: sentiment changes (significant changes in the average news sentiment expressed), trending topics (high volume of mentions about a stock pertaining to a singular topic, ie: AI, inflation, etc.), earnings chatter, lawsuits, mergers & acquisitions, executive activity, whale activity (ie. large investors in the company). You are limited to receiving up to 10 total alerts per week.

Pro tier: with a Pro subscription, you receive all of the event alert types included on the Essentials plan, plus alert performance statistics (ie. how much the price of a given stock moves in the days following an alert's trigger). There is no cap on the amount of total alerts you can receive per week.

How do I change my alert preferences?

You can adjust your alert preferences in your Dashboard. Here, you can see your watchlist of stocks, interest groups, and event types you will receive alerts for, and can add/remove each accordingly. For example, if you'd like to remove a stock from your watchlist, you can deselect it by unclicking the 'star' icon. To adjust your event type notifications, under the Alert Types tab you can toggle on and off which events you will receive email notifications for. If you are on a Pro plan, this is also where you can set custom keyword preferences.

What part of Uptrends is actually AI?

Uptrends utilizes artificial intelligence across a variety of features and functions, including:

  • Entity recognition: recognizing if a particular sentence is referencing a given stock, person, or topic in order to determine if it should be included in coverage.
  • News aggregation and filtering: gauging the relevance and credibility of a given article from a given source pertaining to a given entity
  • Event detection and classification: classifying if the content of a given article is relevant to a particular topic or event relating to stock.
  • Sentiment scoring: gauging how positive or negative a given snippet is in relation to a given stock
  • Event prioritization:¬†determining which alerts are most relevant relative to other alerts to prioritize what to notify you about

Is upgrading *really* worth it?

Someone's got to spend time finding good, tradeable news about the stocks you care about - why not let us send you the best? Simply put: you do the trading, we'll do the news legwork.

Our very best market-moving alerts only go to premium subscribers, which means you really are missing out on the top brass without a Pro plan. Limited users don't even receive alerts after the 10 alert trial ends.

Think of it this way: we save you hundreds of hours per year of time you would've spent doing the legwork to stay ahead of the trends and above the noise yourself. Even if we surface just a few major trades for you each year, the subscription pays for itself.

To view subscription comparisons, visit this page :-)

How do I contact Uptrends? Is there a phone number?

At this time we offer email support, so shoot us a question at if you ever need help! :-)